Friday, July 30, 2010

Journal #19

Find an advertisement that is using myth. Explain the ad. What is connotative value of the ad? What about the denotative? Why does it work? Or doesn’t it? What is it trying to sell / say?



In a roundabout way, this ad is saying that men deserve the best, including being waited on hand and foot by women. It is also saying that men of the past were given this respect that they deserve, and men today are not. The ad works in the sense that it is making this manly drink seem manlier and that the audience is probably saying "yeah that's right, that's how it should be!" It is trying to sell not only the whiskey, but also the idea that the world is changing and it's not in man's favor.

Journal #18

Find an advertisement that is using Frank Jefkins' three basic principles of effective advertisement writing. Explain the ad. Why does it work? What is it trying to sell / say?


This is an ad for a Swiss Army knife that appeals to the technological age we are in. It is not only the Swiss Army knife you remember from your past, it also is a USB drive and a laser pointer.


1. The advertisement should be of interest and value to the reader.
The ad is in Wired magazine, so therefore the features the Swiss Army knife features are already of interest and value to the reader.

2. The advertisement should be precise, that is get to the point asap.
The ad is fairly precise, it doesn't initially say "this is a Swiss Army knife with a USB drive and a laser pointer" instead it appeals to the emotional side of the reader saying "You have memories of your first pocket knife. Now it has one of its own."

3. The advertisement should be concise, that is using the least amount of words.
With 30+ words, this ad could have been much more precise, but at the same time it is not overly verbous. The choices of the words appeals to the computer orineted and the emotional side of the reader, so making it anymore precise would probably eliminate the emotional aspect.

The ad is trying to sell a high tech version of the original swiss army knife, it is saying that this new gadget will be there for you for all of your needs.

Journal #17

Find 2 full-page advertisements from a magazine. How does the advertisement use color? Is there a reason for certain color elements? Does the advertisement use color harmony? If so, which one, and how? How does color help/ruin the advertisement?


This Gucci ad uses a very minimal color palette. The main colors used are blue and white, however there is some green in the palm trees on the left hand side. I think the reasoning behind the color choice is two fold, first the white against the blue is very eye catching, second, the use of all white clothing in a beach setting has a feeling of richness, which appeals to Gucci's audience. There really is no color harmony since white is not a color. I think the use of color (or lack thereof) helps this ad because it feels clean and rich.


This Liberty of London ad also uses a very minimal color palette. The main colors are monochromatic pinks, and some greens. There is also black and white in the ad, however those are not technically colors. I think the reasoning behind the colors is to evoke a feeling of spring, which is when this ad was ran. The color harmony, as previously stated, is monochromatic. I think the color choice helps the ad because it is eye catching, has a feeling of care free fun, and is girly, so it appeals to the company's target audience.


Journal #16

Find 3 existing logos. Why do they use the color choices they use for their
identity? Does it have a particular meaning? What type of color harmony does the logo use? Monochromatic, Complimentary, Split-Complimentary, etc?


I think the company that created this logo (Benchworks) chose these colors for numerous reasons. The colors can represent many ideas that are associated with the Bahamas. They can represent the colorfulness of the flora and fauna there, the diversity of the people that live there, and the experiences you will have there. While two of the colors (blue and yellow) are present in the Bahamas' flag, I do not think that the other colors have specific meanings behind them. The top half of the logo uses warm colors, and the bottom half uses cool colors, however they are complimentary (yellow has purple, orange has blue, and red has green).


The Obama 2008 election logo uses the colors red, white and blue. It is obvious why these colors where chosen, the represent America.


The Burger King logo uses the colors red, yellow and blue. The color red enhances human metabolism, increases respiration rate, and raises blood pressure. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. The color blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. When these definitions are seen together, it is easy to see the reasoning behind the color choices. This logo should make people hungry, happy and evoke the sense of trust. Red and yellow are both warm colors, while blue is a cool color, but because of the amount of the colors used, combining them works out well.

Friday, July 23, 2010

Journal #15

Find images of Connotation & Denotation for EACH of the abstract ideas below.

RAGE
Connotation:
When I think of the word "rage" I think of the band Rage Against the Machine.

Denotation:
The definition of rage is "a feeling of intense anger" and the above picture illustrates someone that has that feeling.

ORDER
Connotation:When I think of the word order I envision a judge banging his gavel in a court room and yelling "order"

Denotation:Order is defined as "bring into conformity with rules or principles or usage". The above image shows a closet put into order by color.

JUSTICE
Connotation & Denotation:
I feel that this image represents both the connotation and the denotation of the word justice. Justice is defined as "Justice is the concept of moral rightness based on ethics, rationality, law, natural law, religion, fairness, or equity". Since it is a concept I do not feel there is a better image to illustrate the definition of it.

EVIL
Connotation:
When I think of the world "evil" I think of the movie Evil Dead starring Bruce Campbell (really awesome guy by the way, I met him once)

Denotation:
Evil is defined as "morally bad or wrong". The above image represents what many people feel is the sum of all evil, the Devil. However, this is a concept which has no basis other than an individual's ideas, therefore I do not feel that the image truly is a representation of the denotation of evil.

PEACE
Connotation & Denotation:
I feel that the idea of peace cannot be represented in any better way than this. The definition of peace is "harmonious relations; freedom from disputes" and while there are images that show that, the peace sign is a universally known image that represents both the connotation and denotation of the word.

GOD
Connotation:
I personally am agnostic, meaning I do not know whether or not there is a God in the sense that someone created the world we inhabit, however, I do believe in Mother Nature, and thus that is what comes to my mind for the word "God".

Denotation:
I do not feel it is right to assign a specific image to define God, since the idea of God is unique to each and every person.

HISTORY
Connotation:
When I think of the word "history" I think of the movie American History X.

Denotation:
History is defined as "the aggregate of past events" and thus I feel it is impossible to have an image that represents that wholly. History is unique to everyone.

PAIN
Connotation:
When I think of the word "pain" I think of one of the worst pains I have ever experienced, being tattooed.

Denotation:
Pain, can be defined as "physical or emotional distress; a fundamental feeling that people try to avoid" and the above image represents a little girl in some kind of physical or emotion distress.

SMART
Connotation:
When I think of the word "smart" I think of someone who is smart and thus a brain.

Denotation:
I do not think smart can have an image assigned to it's definition since the idea of being smart is in the eye of the beholder.

Journal #14


1. What cultural myths are invoked in the ad?
That a busy business traveler can never get good rest.

2. What relationship do you see between those myths and the target
audience for the product? How is the myth conveyed or hinted at?
The myth is hinted at in the tag line of the ad.

3. How do the characters in the ad function as signs?
The character of the man laying down represents the audience or busy travelers who have experienced that situation. The trees above him represent the hotel line Double Tree, and how you can always get rest at their locations.

4. What story does this ad tell about how happiness is achieved?
Happiness is achieved by being a busy traveler but being able to get rest when you need it.

5. How does the ad play off its audience's desires and/or fears?
The ad plays off its audience's desire to find a good place to stay at when they are traveling.

Journal #13




1. What cultural myths are invoked in the ad?
Because of the technological world we live in today I think there is a feeling that only older people read newspapers in print form.

2. What relationship do you see between those myths and the target
audience for the product? How is the myth conveyed or hinted at?
The ad is showing that the Wall Street Journal, a internationally renowned print newspaper, can now be hip by reading it on an iPad and showing the target audience (20 - 30 somethings) that the newspaper is technologically savvy again.

3. How do the characters in the ad function as signs?

There really is no character in this ad, however, the sources that the reviews are from could be seen as characters. Then these characters function as signs of how other people that like the same things the audience do, likes reading the WSJ on the iPad.

4. What story does this ad tell about how happiness is achieved?
Happiness is achieved by being current with technology and "keeping up with the Jones's"

5. How is the ad playing off its audience's desires and/or fears?

It is playing off the audience's desires by showing that they too can be cool with the iPad and the WSJ.
It is playing off the audience's fears by showing that if they don't have the iPad and the WSJ then they are behind the times.

Journal #12


1. What cultural myths are invoked in the ad?
I think one cultural myth the ad is trying to eliminate is that vodka is a girlie drink. As a whole society often associates vodka with women, where as manly drinks are normally dark (whiskey, rum, etc.).

2. What relationship do you see between those myths and the target
audience for the product? How is the myth conveyed or hinted at?
The target audience for this particular vodka is probably 20 - 30 somethings that can afford a $30 bottle of vodka (and boy oh boy is it worth it, personally I think it is the best vodka ever). The myth is attempted to be destroyed by including a good looking anonymous man in the foreground and good looking women in the background, saying to men "hey if you drink this vodka you can share it with pretty women and get lucky".

3. How do the characters in the ad function as signs?
The women are signs for what the men desire, the man is a sign for the audience.

4. What story does this ad tell about how happiness is achieved?

Happiness is achieved by impressing the opposite sex with your fine taste, good looks and money.

5. How is the ad playing off its audience's desires and/or fears?
The ad is playing off the women in its audience desires to be with a well off man.
The ad is playing off the men in its audiences desires to get with a good looking woman.

Journal #11

Cross any major intersection on foot and you’ll most likely run into the safety valve of street-crossing: the walk/don’t walk sign. Your task today is to take the same concept and apply it to 5 situational decisions you make throughout the day. Think of 5 popular decisions (decisions that are “one-or-the-other” decisions) you have to make every day, then create the “walk/don’t walk” symbol for each decision.

This symbol represents the decision of what kind of shoes to wear. Not that I am deciding between the exact shoes shown, but the idea is what matters.

This symbol represents the decision of whether to save my money or spend it. I am sure that this is a decision most people make everyday, especially college students.

This symbol represents the decision of wake up, or keep sleeping. Again, I am sure that this is a decision most people make everyday, especially college students.

This symbol represents the decision of whether to eat healthy food or junk food.


This symbol represents the question of whether to listen to a CD or the radio in my car.


Saturday, July 17, 2010

Journal #10

**should have been posted Friday July 16th but power and internet connection kept going out due to storms**

Find an advertisement using the term “metaphor”. Explain what is going on the in the ad– and how the term is used. Is it effective or not?



In this ad the red present is a metaphor for a woman's menstruation. This time of the month has many nicknames, one of them being "monthly gift". I think that this metaphor is effective because all women know what the ad is trying to symbolize. Also the product is saying that you don't have to be worried about receiving this monthly gift which is well illustrated.

Journal #09

**should have been posted Friday July 16th but power and internet connection kept going out due to storms**

Your task today is to take 10 photos of 10 things you consider to be great inventions.

Some of the things that I consider great inventions are not readily accessible to me to photograph myself, so I have decided to use other people's photos.


While I do not agree that all vaccines are necessary or even helpful, the invention of them has undoubtedly helped many people survive that would otherwise be unable to fight of the viruses.




The personal computer is a great invention that I am sure most people feel they could not live without. If it weren't for the computer there would be many things that would be different about the world we live in.


Any invention that has to do with personal communication I feel is a extraordinary one. From the United States Postal Service to Skype and everything in between.




Air conditioning is an invention that has allowed for greater expansion of the United States. I am fairly certain that if there was not some sort of cooling system in houses that the western United States would not be as populated as it currently is.


Some of the greatest inventions are things that people now take for granted. The male condom and contraceptives in general I feel are a great invention (I could personally live without them, but that's an entirely different blog post). If it weren't for easy to use and easily obtainable prophylactics, the world would be a pretty horrible place full of diseases and even more unwanted children than already. This is a controversial item, but its benefits are undeniable.



Batteries or electric storage was invented by Alessandro Volta in Italy in 1800. Think of all the things in the world that need electric storage, and how different our world would be if everything had to be plugged into an outlet...



Anyone that has taken COM 101 has learned about standardized time and its benefits to the world of communication. But imagine a world without it. Interstate communication let alone international communication would be extremely difficult if not impossible.



The incandescent light bulb is always on lists of great inventions. Without it there would be many things that would not exists since so many items use some for of lighting.


Not just glass cups, but glass in general is an amazing invention that without it our world would be vastly different. Glass is used in so many applications that it is almost impossible to imagine what our world would be like without it.



While I am sure my cats are very happy about the invention of canning food, we all should be. Today there may not be as many canned foods in people's houses as in the past, but without it our agricultural society would be so different that society in general would feel the consequences.

Thursday, July 15, 2010

Journal #08d

Look for images that your mind would associate with that individual emotion. Cut the images out of the magazine or download the images from the web. Create a collage. Now, describe why these images were chosen. Explain each image you’ve included and why you chose what you chose. Angry, Sad, Joyous, Uninspired, Scared...


This collage represents the emotion of "uninspired". The silhouette of the man represents having lost imaginative thoughts. The woman on the bottom left is plugged into wires representing the inability to produce original ideas. The hamsters running on the wheels represents the rat race of corporate America that destroys original thoughts and creativity which is shown by the abstract image being blocked out by the stripes of the hamsters.

Journal #08c

Look for images that your mind would associate with that individual emotion. Cut the images out of the magazine or download the images from the web. Create a collage. Now, describe why these images were chosen. Explain each image you’ve included and why you chose what you chose. Angry, Sad, Joyous, Uninspired, Scared...


This collage represents the emotion of "sadness". The top image is of a family photo album that was ruined in a house fire, an occurrence that would undoubtedly cause much sadness for anyone involved. The word "tragedy" is self-explanatory (the scanned image doesn't do this piece justice since "tragedy" is in neon-orange). The people look despondent, however, there is always hope which is represented by the light at the top of the word tragedy.

Journal #08b

Look for images that your mind would associate with that individual emotion. Cut the images out of the magazine or download the images from the web. Create a collage. Now, describe why these images were chosen. Explain each image you’ve included and why you chose what you chose. Angry, Sad, Joyous, Uninspired, Scared...


This collage represents the emotion of "anger" and things that make people angry in life. Being laid off is a common issue people deal with today and usually creates anger. This is tied to the man chasing after money, another common source of anger for people. The woman laying in the bed represents to me being frustrated and laying in bed screaming into a pillow out of anger. The money on the left also represents the anger associated with getting and keeping money since it is slowly changing from a bill to nothingness. The characters at the bottom represent anger from bills, vanity, running out of time, and weight.

Tuesday, July 13, 2010

Journal #08b

Look for images that your mind would associate with that individual emotion. Cut the images out of the magazine or download the images from the web. Create a collage. Now, describe why these images were chosen. Explain each image you’ve included and why you chose what you chose. Angry, Sad, Joyous, Uninspired, Scared...


This collage represents the emotion "scared", but more accurately fears that people have. The word karma represents the fear to do something wrong and be punished for it. The words "Tumors. Blood. Organs" represents the fear of mortality or death. The robot represents the fear of the unknown or the future. The words "do bad things" and the snake represent the fear of being judged for actions that others may see as bad or inappropriate, and also the fear of snakes. The beetles represent the fear of bugs, but also have a deeper meaning. They are from a Swiss artist that cataloged mutant insects around nuclear power plants.

Journal #08a

Look for images that your mind would associate with that individual emotion. Cut the images out of the magazine or download the images from the web. Create a collage. Now, describe why these images were chosen. Explain each image you’ve included and why you chose what you chose. Angry, Sad, Joyous, Uninspired, Scared...


This collage shows the emotion "joyous". The image showing design, was chosen because creating design makes me happy. The image directly below it and to the right is becaue it shows people enjoying themselves. The image of the skycraper buildings was chosen because to me it represents city living, and therefore the future I will probably have in the graphic design field. The girl on the bike represents freedom and the flamingo represents quirkness that I find happiness in. The background image of the illustrated female is very retro which is a design element that I enjoy not only in art but in many other aspects of life. The female to the left is smiling, which is self explanatory.

Journal #07

Your task is to create an advertising graphic for your stance on the chosen topic. The twist is that you can only use the object in question.


Journal #06

Create a dramatic typographic effect by composing a short, humorous ransom note stating your actions, demands, and ultimatums.


Thursday, July 8, 2010

Journal #04

Find twenty arrows or things that make arrows (shadows in the ground, branches in the tree, etc.) Write a 1-2 page explanation on where you found each arrow, the meaning behind each arrow (what it signi fies), and your overall reaction. Be sure to write about the article as well.


Journal #03

Find 15 symbols or icons you walk across. Try to find a theme with this entry. Type a 1-page paper about the symbols you’ve found & where you found them.


All of these symbols were found in downtown Flagstaff on my way to and from the bank. They are from Birch Avenue, Agassiz Street, and Beaver Street. 8 of them are directional signs, meaning they are informing the viewer what to do, or not do. These signs are: the composting bin, the walk and don't walk, the area where you can walk your dog, do not enter, handicap accessible, hazardous materials and no pedestrian traffic. Only 2 of these 6 signs have words on them, however these words are not necessary which makes them successful symbols. Another 7 symbols are logos for businesses or organizations. These symbols are for: a credit union, NAU, The Arboretum, a museum, Coconino County, Honda, and a phone company. These symbols differ from the directional signs because they are really only understood in context or if the viewer has previous knowledge of what they are associated with.

Wednesday, July 7, 2010

Journal #02

Illustrate the nursery rhyme "Little Miss Muffet" using only the following graphical elements:

The letter A

The letter
M
A square

A straight line
A circle