1. What cultural myths are invoked in the ad?
That a busy business traveler can never get good rest.
2. What relationship do you see between those myths and the target
audience for the product? How is the myth conveyed or hinted at?
The myth is hinted at in the tag line of the ad.
3. How do the characters in the ad function as signs?
The character of the man laying down represents the audience or busy travelers who have experienced that situation. The trees above him represent the hotel line Double Tree, and how you can always get rest at their locations.
4. What story does this ad tell about how happiness is achieved?
Happiness is achieved by being a busy traveler but being able to get rest when you need it.
5. How does the ad play off its audience's desires and/or fears?
The ad plays off its audience's desire to find a good place to stay at when they are traveling.
No comments:
Post a Comment