identity? Does it have a particular meaning? What type of color harmony does the logo use? Monochromatic, Complimentary, Split-Complimentary, etc?
I think the company that created this logo (Benchworks) chose these colors for numerous reasons. The colors can represent many ideas that are associated with the Bahamas. They can represent the colorfulness of the flora and fauna there, the diversity of the people that live there, and the experiences you will have there. While two of the colors (blue and yellow) are present in the Bahamas' flag, I do not think that the other colors have specific meanings behind them. The top half of the logo uses warm colors, and the bottom half uses cool colors, however they are complimentary (yellow has purple, orange has blue, and red has green).
The Obama 2008 election logo uses the colors red, white and blue. It is obvious why these colors where chosen, the represent America.
The Burger King logo uses the colors red, yellow and blue. The color red enhances human metabolism, increases respiration rate, and raises blood pressure. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. The color blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. When these definitions are seen together, it is easy to see the reasoning behind the color choices. This logo should make people hungry, happy and evoke the sense of trust. Red and yellow are both warm colors, while blue is a cool color, but because of the amount of the colors used, combining them works out well.
No comments:
Post a Comment