In a roundabout way, this ad is saying that men deserve the best, including being waited on hand and foot by women. It is also saying that men of the past were given this respect that they deserve, and men today are not. The ad works in the sense that it is making this manly drink seem manlier and that the audience is probably saying "yeah that's right, that's how it should be!" It is trying to sell not only the whiskey, but also the idea that the world is changing and it's not in man's favor.
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