This Gucci ad uses a very minimal color palette. The main colors used are blue and white, however there is some green in the palm trees on the left hand side. I think the reasoning behind the color choice is two fold, first the white against the blue is very eye catching, second, the use of all white clothing in a beach setting has a feeling of richness, which appeals to Gucci's audience. There really is no color harmony since white is not a color. I think the use of color (or lack thereof) helps this ad because it feels clean and rich.
This Liberty of London ad also uses a very minimal color palette. The main colors are monochromatic pinks, and some greens. There is also black and white in the ad, however those are not technically colors. I think the reasoning behind the colors is to evoke a feeling of spring, which is when this ad was ran. The color harmony, as previously stated, is monochromatic. I think the color choice helps the ad because it is eye catching, has a feeling of care free fun, and is girly, so it appeals to the company's target audience.
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